Now they are reinventing their strategies to stay afloat, as they see no sign of recovery for at least six months. Illustration: Uttam Ghosh/Rediff.com India’s top restaurateurs have seen their business models being crushed by the ongoing slowdown, forcing them to lay off employees, cut salaries, and shelve launch plans. Now they are reinventing their strategies to stay afloat, as they see no sign of recovery for at least six months. Entrepreneur Zorawar Kalra’s Massive Restaurants runs 20 self-owned outlets, including premium ones such as Masala Library and Bowtie. Backed by Gaja Capital and Everstone Group, Kalra says the plan is to consolidate and survive, and that his eateries don’t have the bandwidth to deliver or do take-outs just yet. “However, once the lockdown ends, we will start a hub-and-spoke model that will enable cross-delivery of cuisines across restaurants.”We are also looking at cloud kitchen concepts, though nothing can replace walk-in business,” he says. Kalra has planned four new restaurants across major metros, which are on hold. Fine-dining restaurant Indian Accent, which has received minority investments from Mahindra Group chairman Anand Mahindra, has also shut three locations, and management has volunteered a pay cut, said a spokesperson. There will be… Read full this story
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