Sep 16, 8:39 PM EDT Newsletter Signup BusinessTechnologyWorldNationalMedia & CultureOpinionSportsLuxury Business By Evan Niu 09/16/19 AT 8:29 PM Apple (NASDAQ:AAPL) confirmed pricing and availability for Apple TV+ and Apple Arcade last week. Both services will cost $5 per month and can be shared within a family, but that’s about where the strategic similarities end. Apple Arcade launches this Thursday, while Apple TV+ debuts on Nov. 1. The company is taking very different approaches with the services, in part because each one is entering dramatically different markets.Here’s what investors need to know. Ann Thai, senior product marketing manager of the App Store at Apple Inc., speaks during a company product launch event at the Steve Jobs Theater at Apple Park in Cupertino, California, March 25, 2019. Photo: Getty Images/Michael Short Weak in video streamingApple has reportedly boosted its original content budget for Apple TV+ to a whopping $6 billion, significantly more than the $500 million that the tech giant is investing in its mobile gaming service. Yet the Mac maker is giving away a free year of Apple TV+ to customers that buy hardware, while Apple Arcade has no such promotion. For those not in the market for a new Apple device, Apple TV+ will have a seven-day free trial,… Read full this story
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